What Happened to OnePlus?

It is possible to outgrow your original intentions.
OnePlus and enthusiast brands vs their inevitable change...
You either die a hero or live long enough to see yourself become the villain
TechAltar video: ltclub.info/online/en-Zt7CpZaOflpw/vaizdo-ra-as
MKBHD Merch: shop.MKBHD.com
Tech I'm using right now: www.amazon.com/shop/MKBHD
Intro Track: Slow Down, Start Over
Playlist of MKBHD Intro music: goo.gl/B3AWV5




  • Idk bro I agree with the whole nord thing, that shit is bunk, but people forget about the Oneplus 8T 5G ---- its a powerhouse trust me

    Davey FlackoDavey FlackoPrieš val
  • I have a 7 pro because I liked the full screen display with no bezels, I've had it for a couple years and have no complaints but the new models have nothing appealing to me like the 7 pros quirky motor camera did

    Alex McNultyAlex McNultyPrieš 10 val
  • Huawei and Xiaomi all the way

    TylerTylerPrieš 11 val
  • Heres my list of mobile phones ive ever had (and still have in working order) Nokia 3310 Nokia E71 iPhone 4s One+ 6T (Mclaren)

    johnnyboy2459johnnyboy2459Prieš 15 val
  • Love your videos and your knowledge. Ty

    updownkhupdownkhPrieš 15 val
  • When people ask about my phone. "Is that a new Iphone?" No, I its a android phone. "Is it a Samsung?" No, Its a Oneplus. "....Is that a samsung?"......... Yes..... its a samsung.........

    hylsahylsaPrieš 21 val
    • so relatable

      Avalanche1997Avalanche1997Prieš 13 val
  • This is so disturbing to see how MKBHD started his channel with moto of non biased tech guy now he has become on of them i mean it's so disturbing he never talk about how apple and samsung prices are going gaga reaching new heights day by day specially apple i mean i'm indian in 1.5 lakhs i can buy great bike to drive for myself but no apple say we are gonna be like that and then here's come mkbhd saying about oneplus that they are rebranding same phones every year i will say what apple is doing ? So what you will choose conpany like oneplus or apple ? I'm not saying that oneplus is good but i'm saying why this biased behaviour for company like one plus and others who are atlest listening to thier customer if not 100% then 50% atleast So MKBHD don't be a fanboy of apple .

    Shubham KhawlaShubham KhawlaPrieš dieną
  • I bought my OnePlus One at launch- was lucky enough to get an invite early. I have really only loved two phones I have ever owned (and I always have two phones-- one iPhone and one Android), and the OnePlus One was one of them (the other was the original Palm Pre). I have enjoyed my other OnePlus phones, and I have the odd numbers: OP 3, OP 5, and the OP 7 Pro. All of them really good phones; in fact, I love the pop-up selfie camera on the OP 7, but I totally get what Marques is saying here, and I'm a little wary about the direction OnePlus is taking. I am really lukewarm on the 8 series, so I am hoping the 9 is something exciting, but if not, it might be time to move on. I'm not sure where I'd go, because I'm not sure who is really doing anything exciting in the Android phone space these days.

    Charles GuerreroCharles GuerreroPrieš dieną
  • When one plus exploded into the market it did it by producing stripped down phones with few features, that gave a great product at a great price. And reviewers/ enthusiasts like you started saying " it's a great phone....but what about wireless charging ?...what about making it waterproof ?". Etc Etc... So One Plus started adding these features...and guess what ?... It's price went up. So reviewers/ fan boys are now saying " Why so expensive ? " "It's gone up in price..." It's damn annoying. I've owned 2 OPs and really liked them... I didn't and don't care about wireless charging or being able to go swimming with my phone. I want what OP started out as.... a great value phone that does a few basic things brilliantly at a great price. Go back to your roots.

    Eric GraceEric GracePrieš dieną
  • I've only bought one phone, the oneplus one, on your recommendation. Its still my primary phone

    AlwaysOctoberAlwaysOctoberPrieš 2 dienas
  • TechAltar🔥🔥🙏

    nikhil bagulnikhil bagulPrieš 2 dienas
  • Using Garuda there eh?

    Jiro JiroJiro JiroPrieš 2 dienas
  • Kinda have to disagree. They always have taken in mind the whole flagship killing thing. But phones got better, so they need better equipment. Obviously the pro is just high-end with the regular and T models not far behind it. Fortunately, the noticed how people wanted a real flagship killer. That's why we got the nord device. Keep in mind: it's not some sweet asian guy who just wants everyone to have cheap phones. So that's why they do more marketing now and also upped their prices. I mean be fair, of u were CEO of OP u wanted money as well. All this said. I couldn't care less wich price or product their releasing. I'm buying it cuz I'm a big oneplus simp Except for the 6t. F that weird washing machine abomination.

    Remco Ter HarmselRemco Ter HarmselPrieš 2 dienas
  • Why are you disappointed? One Plus is a China Phone it is expected RealMe is already beating One Plus since it entered the market 🤣 One Plus ain't Samsung nor Apple it needs to fight it fellow sub brand to retain subsidiary statud with BBK or else it dies. One plus entering the budget-mid range market is inevitable.

    Lloyd RaminLloyd RaminPrieš 2 dienas
  • 6:44 its an oldie but a gay? wut?

    Nizar ShawwaNizar ShawwaPrieš 2 dienas
  • You mean there are people out there buying "anything" a certain company puts out ??? Who could those be? 🤔🤔🤔🤔🤔

    DoudymacDoudymacPrieš 2 dienas
  • dope

    Google TestGoogle TestPrieš 2 dienas
  • Never got my invite for the first one and then I bought an iPhone

    tonymanictonymanicPrieš 3 dienas
  • "Don't be a fan of the company and be a fan of the product instead." Great takeaway!

    Jay AmarilloJay AmarilloPrieš 3 dienas
  • Good Review

    Lloyd FrancisLloyd FrancisPrieš 3 dienas
  • I learned my lesson since op 5 then op7 pro disappoints me due to software issue now will be switching to apple soon hahhhah

    Leofer EsteraLeofer EsteraPrieš 3 dienas
  • 4:50 Pffttt the dusting of the phone LOL

    Adam MaciasAdam MaciasPrieš 3 dienas
  • I love 1plus.

    Edvīns RākinsEdvīns RākinsPrieš 3 dienas
  • one word "apple"

    Smaczko203Smaczko203Prieš 3 dienas
  • I was about to recommended the Tech Altar Video, but then he mentioned it.

    +Tec+TecPrieš 3 dienas
  • Just waiting for the next OnePlus One or Essential Phone. OnePlus lost me when they went full aluminium with the 3.

    Brad WilsonBrad WilsonPrieš 3 dienas
  • Hello! I am new with oneplus, I just acquired the oneplus nord n10. My previous phone was google pixel 3a. Is this a better upgrade or should I just stay with my pixel?

    Joseph001Joseph001Prieš 3 dienas
  • I love this video! Great video and well put. Thank you.

    SismodiumSismodiumPrieš 3 dienas
  • The point is as an enthusiast, you can’t expect ANY company that is enthusiast focused to sustain it self in the long run, because enthusiasts are probably less than 1% of total sales. Sales are what keep EVERY. SINGLE. BUSINESS. well... in business. It’s not what YOU want, it’s what does EVERYONE want as a whole that keeps things moving along. This is why Apple and Samsung are such strong players in this market. It’s also why Essential failed, as great as they were, and when someone would ask what phone I had, they had NEVER heard of the company.

    Randy FarrellRandy FarrellPrieš 4 dienas
  • would you say you like oneplus better than oppo? or are they just the exact same phone with different branding? (question open to everyone I want to hear your opinions)

    Jared GentJared GentPrieš 4 dienas
  • My first "real" smartphone, and was sold from the get-go... then they got rid of the aux jack 2 phones is all they'll sell me for awhile

    Garrett RevenGarrett RevenPrieš 4 dienas
  • What does he mean by enthusiast

    nick faustnick faustPrieš 4 dienas
    • Somone who is interested in tech/smartphones

      Yorka SeonaYorka SeonaPrieš 4 dienas
  • I've actually had both an oppo (Find 7) and now currently have a OnePlus 7 pro. I do genuinely love the brands and their products, and genuinely can't wait for the 9 pro launch. I've always been a fan of specs more than name and always enjoy looking for the phones no one really knows of but are "flagship killers" Great vid as always though

    DarrenDarrenPrieš 4 dienas
  • I bought the Nord last year and only few weeks later One+ changed their support strategy for the OS - so finally I sorted out One+... I'm done with it!

    Slow HandSlow HandPrieš 4 dienas
  • Great vid!

    The DraftAttackThe DraftAttackPrieš 4 dienas
  • I really like my 5T but the battery life is going. The 5T was the best bang for its buck of its time, what would be the best bang for the buck nowadays?

    Angie YaoAngie YaoPrieš 5 dienų
  • You never go back once you get a OnePlus. Even their "budget" phones nowadays are still ridiculously good.

    A RA RPrieš 5 dienų
    • The entire nord lineup is dogshit compared to redmi and poco

      Dreamz BGDreamz BGPrieš 3 dienas
  • Im still using my One+1 with LineageOS. The hardware is plenty fast for my needs. It was indeed a flagship killer for it's time. But as they slowly released more phones the price creep has made them look less and less attractive as a viable upgrade.

    LeJimsterLeJimsterPrieš 5 dienų
  • The lyrical connection sequentially remove because great-grandfather intrinsically increase a a wise pickle. swanky, vivacious millennium

    Delbert KopplinDelbert KopplinPrieš 5 dienų
  • And i am here watching this Video on my pre-owned oneplus 3T Just having bought a Used 5T 😉

    EdenjungEdenjungPrieš 5 dienų
  • Watching this on my 5T . I can honestly say, that i see no reason to replace it. It replaced HTC One M8 and still holds battery charge very well and only got charging jack replaced. Which was super easy, barely an inconvenience.

    Boris KiseliovBoris KiseliovPrieš 5 dienų
  • Honestly I'm just disappointed that OS updates have slowed down quite a bit. Moved into 1+ in hopes of getting snappy OS updates, but even that much was a bit too much to ask.

    Julián ValdezJulián ValdezPrieš 5 dienų
  • Me on my one plus nord n10 5g 👀

    hajokhun 2hajokhun 2Prieš 6 dienų
  • 3:21 3:25 So this is where you stash away all your smartphones. Now I know where to head to when I'm in your office.

    Big BasherBig BasherPrieš 6 dienų
  • i just want a headphone jack man...

    SkedgeSkedgePrieš 6 dienų
  • Hell yes

    pawel jan stensgaard jensenpawel jan stensgaard jensenPrieš 6 dienų
  • OnePlus is a brand of BBK Electronics Corporation. Other BBK brands are Oppo, Vivo, Realme, iQOO. So money spent on OnePlus and Oppo go to the same place and BBK is #2 mobile seller in the world behind Samsung. You can drop the OnePlus brand you are no longer happy with, and move to Oppo brand and still be buying from BBK. For me, I just see all the Chinese brands as mercantilist, CCP phones built by quasi slave labor. I go with LG who takes pride in building mostly in S Korea (although they have moved some fabs to Vietnam, Malaysia etc)

    ParisLondonRomaParisLondonRomaPrieš 6 dienų
  • word

    Dee HaxorDee HaxorPrieš 7 dienų
  • Redmi Note series! This series barely fails!! One or two series...but jumps right back on! Value for money and goes toe to toe with Upper Mid Range... Also, Mi Flagship! Those beasts come for below ₹700

    Sriram GSriram GPrieš 7 dienų
  • I started with my 6t and after years with it, I finally thought I would get another phone. I tried some other phone and lasted 1 day with some LG that was featureless compared to a 3-year-old 6t. No face ID was a huge deal and it was slow as molasses. I ended up getting an 8 pro and tbh, it is not a crazy upgrade. I could have saved myself $$$ and stuck with the 6t. The greatest improvement is the larger better screen. I honestly would not be able to live without the faceid and fingerprint scan that was amazing in the 6t and way ahead of its times. The charging with the warp charging was amazing for its day.

    Dave's UnbrandedDave's UnbrandedPrieš 7 dienų
  • The forgetful latex ultrastructually crawl because mouth precisely hang sans a hideous high snowstorm. entertaining, marked grade

    Blazej jekaBlazej jekaPrieš 7 dienų
  • you have so many phones. lol may i have one. lol

    itsin_ playzitsin_ playzPrieš 7 dienų
  • The groovy roll shortly jog because cello spectacularly sip till a weary eggplant. exultant, wholesale light

    poopy snkrspoopy snkrsPrieš 7 dienų
  • When he opened up that cabinet... weird flex but okay

    Austin VickersAustin VickersPrieš 7 dienų
  • This is partially true considering they abandoned all their key principles, which wasn't necessary

    IncognitoIncognitoPrieš 7 dienų
  • I have a OnePlus 7 Pro and love it. When I'm asked what phone I have, I say "OnePlus 7 Pro". 8 out of 10 times the response I get is "Is that a Samsung?".

    David RowlandsDavid RowlandsPrieš 7 dienų
  • Loved the video

    Keval MainKeval MainPrieš 7 dienų
  • Me watching this on my 1+6 still recommending this phone to everybody after having it for +2 years: 🥺

    Ozil SmithOzil SmithPrieš 7 dienų
    • Still rocking the 1+3, 5 years strong

      Ren ZhangRen ZhangPrieš 4 dienas
    • Same!!!. One + 6T. Got me stuck with this brand for ever. Let's see when I stop being an enthusiast.

      Al-ameen A. AbdullateefAl-ameen A. AbdullateefPrieš 4 dienas
    • @Juul Schepers I use it to play competitive pubgm and face frame drops quite a lot.

      awesome awesomeawesome awesomePrieš 5 dienų
    • @awesome awesome why?

      Juul SchepersJuul SchepersPrieš 5 dienų
    • I m using 6t . It's trash. -_-

      awesome awesomeawesome awesomePrieš 6 dienų
  • I still like OnePlus. Had the One back in 2014, then a few shitty phones in between and now I'm on the OnePlus Nord and pretty happy with it.

    AaronAaronPrieš 8 dienų
  • Nemesis left fnatic so sales dropped abysmally low

    my name is untitledmy name is untitledPrieš 8 dienų
  • Got to catch them all! Had 5t 6t 7t love it ! Made amazing videos and photos, visuals anything with this phone. Price is right, amazing specs, never settle!

    Razvan ConstantinRazvan ConstantinPrieš 8 dienų
  • Nice informative video.

    Debajit BDebajit BPrieš 8 dienų
  • Outstanding insight 😉

    captiantim1captiantim1Prieš 8 dienų
  • The dreary shorts wailly paint because occupation enthrallingly compare along a premium cry. bright, steady chicken

    Jessica HartJessica HartPrieš 8 dienų
  • watching on OP 7 Pro

    Farhan HasanFarhan HasanPrieš 9 dienų
  • I have decided not to buy anything that is made in China because of what they are doing to the ethnic minorities and Hong Kong. It's a matter of principle for me .

    bellyombellyomPrieš 9 dienų
  • Enthusiasts move from new brand to new brand.

    vmbovmboPrieš 9 dienų
  • One + can you send some phones for testing, to Hispanic world

    Gabriel GuerroGabriel GuerroPrieš 9 dienų
  • Little disappointed you didn't mention at all CyanogenMod dropping OnePlus, which fundamentally changed how OnePlus phones software was developed.

    Michael BlunkMichael BlunkPrieš 9 dienų
  • don't be a fan boy! you got me with that 😭

    Rotten SoulRotten SoulPrieš 9 dienų
  • Watching this from my one plus 3😏

    pol gpol gPrieš 9 dienų
  • It's getting so expensive period.

    lass1234lass1234Prieš 9 dienų
  • I have the op7t pro...one of the more bulkier phones...not too happy with it

    iceshiraiceshiraPrieš 10 dienų
  • Isn't that quote from Spider Man 1?

    Mark MerlinoMark MerlinoPrieš 10 dienų
  • I had a OnePlus 6T for like 2 days and kept having issues with the microphone levels being too low. Sent that POS back and got a Pixel instead. I hate when companies add shells to the existing OS. The core Android OS is just fine as it is, no need to spruce it up and create instability.

    Patrick KrottPatrick KrottPrieš 10 dienų
  • The impolite security practically boil because himalayan therapeutically decide regarding a pink weight. clear, fearful fearless orchid

    Caren ShawneeCaren ShawneePrieš 10 dienų
  • Yes, another Red Chinese brand.

    SSSSSSPrieš 10 dienų
  • can u sell ur 6t to me..plis?

    Ariff mustafarAriff mustafarPrieš 10 dienų
  • Actually, vivo and OPPO are independent corporations, and OPPO owes oneplus and realme.

    John WongJohn WongPrieš 10 dienų
  • Had an oppo. It was alright but ColorOS installed random bloatware after updates and they pretty much bricked the phone with their update to Android 10. I loved the S7, so went back to Samsung for the S21 and do not regret it one bit

    LostInChinaLostInChinaPrieš 10 dienų
  • *As I watch this on my OnePlus 6T*

    Sherica SmithSherica SmithPrieš 10 dienų
  • I thought you were going to say, "I'm Batman" in that Oneplus came out of no where, and kick ass, then got old, and died.

    Kiki LangKiki LangPrieš 10 dienų
  • Get a Moto g if you want a budget killer

    ArronArronPrieš 10 dienų
  • I May Not Be A Fanboy Of A Phone Manufacturing Company, But Damn I'm A Fanboy Of A Qualcomm...😬

    Yang Sun TsukudaYang Sun TsukudaPrieš 11 dienų
  • thats why i didnt purchase any oneplus any more 🤣 ive been using my oneplus5 since 2017 and the other reason my wallet refuses to buy one 🤣

    Seedless BangusSeedless BangusPrieš 11 dienų
  • Just wanted to say, the Nord N10 is still the best phone I've ever been able to afford and it makes every other offering at the price I picked it up for look hilariously old and slow.

    Josh GaylordJosh GaylordPrieš 11 dienų
    • I ve ordered one two days ago, definetly exited to get it, i ve used my asus zenfone 3 for ages and now after almost 5 years it s dying , and the only thing that i care about that has changed in these years is the high refresh rate screens, and the nord n10 looks like one of the best options without having a stupid high price

      Total2GamerzTotal2GamerzPrieš 11 dienų
  • Their build quality was horrendous, and when they fell apart, there was no support for them. Typical chinese stuff.

    Atlas NetworkAtlas NetworkPrieš 11 dienų
  • I had the plus5 and I feel like it's really straying away from it's original mission...will probably no longer be buying oneplus here on out

    ginnayyyyginnayyyyPrieš 11 dienų
  • "Dont be a fan of the company" Me watching this from my OnePlus 8: 😭

    ツchipodleツchipodlePrieš 11 dienų
    • Same. I got it just to play pubg mobile. Since a lot of my friends don't have a gaming pc.

  • I wish HTC One series will make a comeback someday

    Jourden SandJourden SandPrieš 12 dienų
  • I do enjoy this type of video. I am one of the original One Plus customers. I bought my One Plus One (1+1) right after they first came out. I'm not a heavy cell phone user so I actually still use this phone. I never changed away from the Cyanogen operating system and now it's too late to try. So I've had this phone since 2014 (I know - crazy to be using a 7 year old product) but it's always been flawless and I bought the 64 G version and still have 40% of my memory available. So.. here's the deal.. I want to hopefully repeat my positive experience with One Plus and am considering the 8T. It's currently on sale at the One Plus USA site for $749 with 12 G / 256 G memory / 120 Hz fluid display / full charge capabilities w/I 38 mins / 48 mp camera etc... I realize that $749 isn't the same as the $399 I paid in 2014... but correct me if I'm way off base.. this seems like a killer deal to me. If I could purchase a comparably speced iPhone for that kind of money but I would be surprised if Apple 's latest greatest $1200 special even equals the performance of the 8T. (Or is so mind numbingly superior that I can somehow convince myself to part with an additional $500 just to more easily mate with my IPad Pro 11". In my mind, today's (2021) $749 isn't greatly different than 2014's $399. (Remember McDonald's 50 cent cheeseburgers?) Your thoughts?

    Drip N RipDrip N RipPrieš 12 dienų
  • great presentation man. thx

    Deepak KumarDeepak KumarPrieš 12 dienų
  • Loved this. I've been a fan of One Plus since the One Plus2 for me and I currently have a One Plus 7T. Marcus explained the issues perfectly and personally, I'm not disappointed because I feel the company did what it had to do to stay in business. I try to upgrade every couple of years so I guess I'll hold out for the One Plus 9 but one thing for sure, I'll always be a fan.

    Umaymah AbdullahiUmaymah AbdullahiPrieš 12 dienų
  • I have the OnePlus 7Pro and I love it

    Isak sIsak sPrieš 12 dienų
  • From Oneplus for many years to Poco X3 nfc lol

    SnoepoXSnoepoXPrieš 12 dienų
  • Yeah I like these types of history oriented videos. Makes sense to consider other options when it comes down to weighed in upgrades or things you're looking for when newer technology comes out, taking price into consideration, uniqueness of the product due to the fact that it isn't the most popular choice but is still kind of up there.

    White GlassWhite GlassPrieš 12 dienų
  • Amazing reveiw

    Omar HashimOmar HashimPrieš 13 dienų
  • Marques, I think you wore your shirt front side back.

    random afrandom afPrieš 13 dienų
  • I think this Video is really good and a lot of true things and i love OnePlus since the beginning, BUT i think OnePlus is still the best Phone not for the Buck but overall for me the best and aswell they are still "cheap" compared to Samsung and Apple and as you said with the North they have the cheap version (again). More buts because one Phone a year would be better for the Phones and Customers maybe not for OnePlus but for everyone else. It feels like that the normal Versions aren't finished and that the T Version ist the real Phone as they would like it. Maybe im wrong thats just how it feels.

    WwHhIiTtEeWwHhIiTtEePrieš 13 dienų
  • make more videos like these please so i can stop overthinking about these

    Arpan BiswasArpan BiswasPrieš 13 dienų